The Australian FMCG market is dominated by a few very large businesses. In supermarkets, Coles and Woolworths make up over 70% of the market. For department stores, Kmart, Target and Big W hold the lion’s share. Whilst in Pharmacy, Chemist Warehouse dominate Over the Counter sales. In order to succeed in Australia, retail ranging in the right channels is vital. For SMEs, this can be a daunting prospect. Without the proper know-how or resources, it’s hard to know where to begin.


By analysing the market, we can provide a path that is right for you and the retailer. Turning information and data into insights, we will introduce a Category solution, that drives results for the retailer and retains profitability for you. Drawing on significant sales, marketing and category expertise, MarketLane will get your products on the shelves of the right retailers and keep them there.